Privacy Policy

Welcome, and thank you for your interest in Bowman Bathrooms ("Bowman Bathrooms", "Bowmans", "we," or "us"). This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website at https://www.bowmanbathrooms.co.uk (the "Site") or use our bathroom design, supply, and installation services.

This Privacy Policy complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 (DPA 2018), and the Privacy and Electronic Communications Regulations (PECR). By using our Site or services, you agree to the data practices described in this Policy.

Data Controller: Bowman Bathrooms is the data controller responsible for your personal information. You can contact us using the details in the "How to Contact Us" section below.

1. Information We Collect

1.1 Information You Provide to Us

When you use our services, you may provide us with personal information, including:

• Contact Information: Name, email address, phone number, postal address, postcode
• Project Information: Details about your bathroom project, budget, timeline, preferences
• Communication Records: Content of enquiries, emails, phone calls, and messages
• Booking Information: Showroom visit appointments, consultation bookings
• Marketing Preferences: Your consent choices for receiving marketing communications

Legal Basis: We process this information based on:

• Contract Performance: To provide the services you've requested
• Legitimate Interests: To respond to enquiries and improve our services
• Consent: For marketing communications (you can withdraw consent at any time)

1.2 Information Collected Automatically

When you visit our Site, we automatically collect certain information:

• Device Information: IP address, browser type, device type, operating system
• Usage Information: Pages visited, time spent, navigation paths, referring websites
• Location Data: General geographic location based on IP address
• Cookie Data: See "Cookies and Tracking Technologies" section below

Legal Basis: Legitimate interests (website security, analytics, improving user experience). For analytics cookies, we rely on your consent obtained through our cookie banner.

1.3 Marketing Attribution Data

To understand which marketing brings visitors to us, we can record attribution details — the campaign parameters (utm_source and similar) and advertising click identifiers (Google's gclid, Meta's fbclid, Microsoft's msclkid) from the URL you arrived through, the site that referred you, your landing page, and a randomly-generated visitor identifier (bb_uid).

This is stored only with your consent. If you have not accepted marketing cookies, none of it is saved to your device: attribution is held in memory for the page you are viewing and discarded when you leave. If you accept marketing cookies, it is stored in your browser (see section 3) so that a later enquiry can be credited to the campaign that first brought you to us. If you reject marketing cookies, any previously stored attribution values are deleted.

When you submit an enquiry, whatever attribution information is available in that moment is sent alongside your form so we can connect the enquiry to the right marketing channel, together with your consent status — our systems and advertising partners are told whether you consented, and server-side advertising signals are only sent when you did.

Legal Basis: Consent (PECR regulation 6 for storage on your device; UK GDPR Article 6(1)(a) for the associated processing). You can withdraw at any time via the "Cookie settings" link in the page footer.

2. How We Use Your Information

We use the information we collect to:

• Respond to your enquiries and provide the design, supply, and showroom services you request
• Arrange and manage showroom visits and design consultations
• Send brochures, price guides, and other materials you ask for
• Understand how visitors use our Site and improve it (analytics, with your consent)
• Measure which advertising brings customers to us and show relevant adverts (with your consent — see sections 3 and 4)
• Send marketing communications where you have opted in (see section 6)
• Meet our legal and accounting obligations

3. Cookies and Tracking Technologies

3.1 What Are Cookies?

Cookies are small text files stored on your device when you visit our Site. They help us provide you with a better experience by remembering your preferences and understanding how you use our Site.

3.2 Cookie Consent

When you first visit our Site, a banner offers three equally available choices:

• Accept All: allows analytics and marketing cookies
• Reject All: only strictly necessary storage is used — nothing else is set
• Manage preferences: choose Analytics and Marketing independently

Your choice is stored in your browser and honoured for up to 6 months, after which we ask again. You can review or change it at any time — including withdrawing consent entirely — via the "Cookie settings" link in the footer of every page, which reopens the preferences panel with your current choices shown. Withdrawing is as easy as accepting.

3.3 What We Store, By Category

Strictly Necessary (always active)

• bowmans_cookie_consent: Records your cookie choice so we can honour it. (Browser local storage; your decision is valid for 6 months, then we ask again.)

Analytics (only with your consent)

Used to understand how visitors use our Site and improve it.

• _ga, _ga_[ID]: Google Analytics 4 — distinguishes visitors and sessions. (First-party cookies, 2 years.)
• _clck, _clsk: Microsoft Clarity — session and user identifiers for aggregated interaction data and anonymised session replays. We only link your sessions across visits (the Clarity Identify feature) when you have consented to analytics. (First-party cookies, 1 year / 1 day.)

If you do not consent to analytics: Google Analytics runs in cookieless mode — no cookies or identifiers are stored, and Google receives only anonymous, aggregate signals used for statistical modelling. Clarity likewise sets no cookies and cannot link your visits. Our hosting provider (Vercel) separately collects cookieless, aggregated performance metrics that involve no identifiers.

Marketing & Advertising (only with your consent)

Used to measure which advertising brings customers to us and to make advertising more relevant. Nothing in this category is stored unless you accept marketing cookies; rejecting deletes any values stored earlier.

• bb_uid: Our randomly-generated visitor identifier, used to recognise that two visits came from the same browser and shared with our advertising platforms in hashed form. (First-party cookie + local storage, 365 days.)
• bb_first_touch: The campaign, referral source and landing page of your first visit. (Local storage, 30 days.)
• bb_click_ids: Advertising click identifiers (gclid, fbclid, msclkid) from the URL you arrived through. (Local storage, 90 days.)
• bb_last_touch: The most recent marketing channel this session. (Session storage.)
• _gcl_aw, _gcl_au: Set by Google's advertising tag for conversion measurement once you consent. (First-party cookies, 90 days.)
• _fbp, _fbc: Set by the Meta Pixel, which loads only after marketing consent — browser and ad-click identifiers for advertising attribution. (First-party cookies, 90 days.)

With marketing consent, Google and Meta may also set cookies on their own domains (for example Google's IDE cookie) for ad personalisation and remarketing — showing you our adverts on other sites after you visited ours. Their own policies govern those: how Google uses data from partner sites and the Meta Privacy Policy.

Consent Mode: We implement Google's Consent Mode v2. Every signal defaults to "denied", your banner choice is applied per category (an analytics-only choice does not grant advertising), and until you decide, Google receives only cookieless, anonymous pings.

3.4 Managing Cookies and Ad Preferences

You can control cookies and advertising through:

• Our "Cookie settings" link in the footer of every page — change or withdraw your consent at any time
• Browser Settings: Most browsers allow you to refuse or delete cookies. Visit allaboutcookies.org for guidance.
• Google Ads personalisation: Google My Ad Center
• Meta ad preferences: facebook.com/adpreferences
• Google Analytics Opt-out: the Google Analytics Opt-out Browser Add-on

Note: Disabling cookies may affect Site functionality and your user experience.

4. Who We Share Your Information With

We do not sell, rent, or trade your personal information. We share it only as described here, and every provider is contractually required to protect it and use it solely for the purposes we specify.

4.1 Service Providers

• Website hosting — Vercel: hosts our Site and our serverless enquiry handling, including a secured, access-restricted capture log of form submissions (encrypted at rest) kept for reliability.
• Email services: to send communications and manage enquiries.
• CRM system: your enquiry details, project information, and the marketing-attribution data described in section 1.3 (including your consent status) are passed to our customer-relationship system so we can manage your project.
• Google — Analytics: usage analytics, only with your analytics consent (cookieless aggregate signals otherwise).
• Google — Ads: with your marketing consent, we share advertising click identifiers for conversion measurement, and — when you submit an enquiry — a one-way hashed (SHA-256) version of your email, phone number, name, and postcode via Google's Enhanced Conversions, so Google can match the enquiry to the advert that led to it. We also use Google Ads remarketing with marketing consent.
• Meta (Facebook/Instagram): with your marketing consent, the Meta Pixel and Meta's server-side Conversions API receive event data including hashed (SHA-256) email, phone number, name and postcode, our hashed visitor identifier, and technical data (IP address, browser type) for advertising measurement and audience building. If you have not consented to marketing, we send Meta nothing.
• Microsoft — Clarity: session analytics and anonymised replays, only with your analytics consent.

4.2 Aggregated Information

We may share aggregated, non-identifiable statistics (for example, visitor counts or enquiry volumes) with partners or in reporting. This information cannot be used to identify you.

4.3 Law Enforcement, Legal Process and Compliance

We may disclose Personal Data or other information if required to do so by law or in the good-faith belief that such action is necessary to comply with applicable laws, in response to a facially valid court order, judicial or other government subpoena or warrant, or to otherwise cooperate with law enforcement or other governmental agencies.

We also reserve the right to disclose Personal Data or other information that we believe, in good faith, is appropriate or necessary to (i) take precautions against liability, (ii) protect ourselves or others from fraudulent, abusive, or unlawful uses or activity, (iii) investigate and defend ourselves against any third-party claims or allegations, (iv) protect the security or integrity of the Service and any facilities or equipment used to make the Service available, or (v) protect our property or other legal rights, enforce our contracts, or protect the rights, property, or safety of others.

4.4 Change of Ownership

Personal information may be disclosed and transferred to an acquirer, successor, or assignee as part of any merger, acquisition, debt financing, sale of assets, or similar transaction — as well as in the event of an insolvency, bankruptcy, or receivership in which information is transferred as one of our business assets — but only if the recipient commits to a privacy policy with terms substantially consistent with this one.

5. Your Rights Under UK GDPR

Under UK data protection law, you have the following rights:

5.1 Right of Access

You can request a copy of the personal information we hold about you (Subject Access Request). We'll provide this within one month, free of charge.

5.2 Right to Rectification

You can ask us to correct inaccurate or incomplete personal information.

5.3 Right to Erasure ("Right to be Forgotten")

You can request deletion of your personal information in certain circumstances, such as:

• The information is no longer necessary for the purpose it was collected
• You withdraw consent (where consent was the legal basis)
• You object to processing and there are no overriding legitimate grounds
• The information has been unlawfully processed

5.4 Right to Restriction of Processing

You can ask us to suspend processing your personal information in certain situations.

5.5 Right to Data Portability

You can request your personal information in a structured, commonly used, and machine-readable format and transfer it to another controller.

5.6 Right to Object

You can object to processing based on legitimate interests or for direct marketing purposes (including profiling).

5.7 Rights Related to Automated Decision Making

You have the right not to be subject to decisions based solely on automated processing, including profiling. We do not currently use automated decision-making.

5.8 Right to Withdraw Consent

Where we rely on consent to process your data, you can withdraw it at any time. For cookies and tracking, use the "Cookie settings" link in the page footer — withdrawal takes effect immediately and deletes the stored marketing identifiers. For marketing emails, use the unsubscribe link or contact us.

5.9 How to Exercise Your Rights

To exercise any of these rights, please contact us at info@bowmanbathrooms.co.uk. We'll respond within one month. If your request is complex, we may extend this by two months and will let you know.

Right to Complain: If you're unhappy with how we've handled your personal information, you have the right to complain to the Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Phone: 0303 123 1113
• Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

6. Marketing Communications

We will only send you marketing communications if you have:

• Opted in to receive them (e.g., via checkbox on contact forms)
• Previously enquired about our services (soft opt-in under PECR)

Every marketing email includes an unsubscribe link. You can also opt out by:

• Emailing us at info@bowmanbathrooms.co.uk
• Calling our showrooms

We'll process your opt-out request within 10 business days. You'll continue to receive essential service communications (e.g., booking confirmations) even if you opt out of marketing.

7. Third Party Services

The Service may contain features or links to web sites and services provided by third parties. Any information you provide on third-party sites or services is provided directly to the operators of such services and is subject to those operators' policies, if any, governing privacy and security, even if accessed through the Service. We are not responsible for the content or privacy and security practices and policies of third-party sites or services to which links or access are provided through the Service. We encourage you to learn about third parties' privacy and security policies before providing them with information.

8. Children's Privacy

Our services are not intended for children under 18 years of age. We do not knowingly collect personal information from children. If you are under 18, please do not use our Site or provide any information.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at info@bowmanbathrooms.co.uk and we will delete it.

9. Data Security

We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. We maintain appropriate administrative, technical and physical safeguards to protect Personal Data against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse, and any other unlawful form of processing of the Personal Data in our possession. This includes, for example, firewalls, password protection and other access and authentication controls. We use SSL technology to encrypt data during transmission through public internet, and we also employ application-layer security features to further anonymize Personal Data.

However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. We cannot ensure or warrant the security of any information you transmit to us or store on the Service, and you do so at your own risk. We also cannot guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. If you believe your Personal Data has been compromised, please contact us as set forth in the "How to Contact Us" section.

If we learn of a security systems breach, we will inform you and the authorities of the occurrence of the breach in accordance with GDPR law.

10. Data Retention

We only keep your personal information for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements.

Retention periods:

• Enquiries (no project): 2 years from last contact
• Project information: 6 years after project completion (UK tax law requirement)
• Marketing consent: Until withdrawn or 2 years of inactivity
• Website analytics (GA4 event data): up to 14 months
• Website enquiry capture log: reviewed and purged periodically; the CRM is the system of record
• Cookie consent decision: 6 months, after which we ask again (you can change it sooner at any time)

After these periods, we securely delete or anonymize your information. Some information may be retained in backups for up to 3 months before permanent deletion.

11. International Data Transfers

Your information is primarily stored and processed in the United Kingdom. Some of our service providers may process data outside the UK, including:

• Google (Analytics and Ads): may process data in the USA and EEA countries
• Meta Platforms Ireland Ltd: data shared with Meta (section 4.1) may be transferred to Meta Platforms, Inc. in the USA
• Microsoft (Clarity): may process data in the USA and EEA countries
• Vercel (hosting): may process data in the USA and EEA countries

Where we transfer data outside the UK, we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses approved by the UK authorities
• The recipient is in a country with adequacy regulations from the UK
• The recipient has appropriate certifications (e.g., EU-US Data Privacy Framework)

12. Changes to This Policy

Please revisit this page periodically to stay aware of any changes to this Policy, which we may update from time to time. If we modify the Policy, we will make it available through the Service, and indicate the date of the latest revision, and will comply with applicable law. Your continued use of the Service after the revised Policy has become effective indicates that you have read, understood and agreed to the current version of the Policy.

13. How to Contact Us

If you have any questions about this Privacy Policy, want to exercise your data rights, or have concerns about how we handle your personal information, please contact us:

We aim to respond to all enquiries within one month. For complex requests, we may extend this by two months and will let you know if this is necessary.