03 · Design
How long does the design phase actually take?
Three to six weeks from first showroom appointment to signed-off specification, with a draft 3D render typically ready within 1–2 weeks of receiving your measurements. Total designer time across the period is 8–15 hours for a standard luxury bathroom. Bespoke principal suites with custom joinery push that to 18–25 hours.
The clock starts ticking at the first showroom appointment. That visit runs 60–90 minutes; the designer takes the brief, walks you through brand options at your spec level, and gives you a rough budget calibration. Measuring follows in week 2. We email you our step-by-step measuring guide, and you record the walls, ceiling heights, windows and reveals, doors and any sloping ceiling, then send the sizes back with photos of the soil pipe, the boiler or cylinder and the room as it is.
The CAD layout and 3D render get produced in weeks 3–4. It’s the longest single design output. This is where the room gets drawn at scale, every fitting placed against real joist runs and supply lines, every brassware code matched to real water pressure, every cistern measured against the recess it has to sit in. Clients enjoy the 3D render most, but the spec sheet is what prevents install-day failures: 60–120 line items for a standard luxury bathroom, every one a decision the designer has made on your behalf.
Two to three revision rounds is normal. Round one fixes the things you didn’t know you cared about until you saw them in 3D: the towel rail position, the basin centre line, the direction the shower glass opens. Round two fine-tunes the finishes, from brassware to tile colour to grout tone to silicone shade. Round three, if it happens at all, is price calibration: taking items out to hit budget, or upgrading where the budget stretches.
Sign-off is the moment the design phase ends and the order phase begins. It’s also the moment the spec sheet stops being editable without consequence, because every change after that carries a cost: revision time, restocking fees, or lost lead-time slots with manufacturers. We’ve documented the decisions that fill those 3–6 weeks in our designer’s 14-step planning checklist, which is a useful reference for what should be locked before you sign.